Digital Marketing Case Study — India
In Just 12 Months
19.5x More Impressions.
12x More WhatsApp Leads.
Tamil Nadu Dominated.
How KVN Promos transformed AYSH Group from a 10-keyword local SEO campaign to a Tamil Nadu-wide digital powerhouse — 85,000+ keywords, 163+ locations, 71+ products, recommended by ChatGPT, Gemini, Copilot, Grok and Perplexity.
Client: AYSH Group (ayshgroups.com) • Industry: Facade Works — B2B/B2C • Location: Tamil Nadu, India • Phase 1: Jan 2023–Feb 2025 • Phase 2: Mar 2025–Present
The Two-Phase Story
From 10 Keywords in 2 Cities to Every Search in Tamil Nadu.
AYSH Group came to KVN Promos with a simple brief — build a website and rank for 10 keywords in Trichy and Coimbatore. We delivered that. The site was live, basic SEO was in place, and local visibility was established in those two cities.
But the business had far bigger potential. Tamil Nadu is a huge market for facade works, and AYSH Group’s product range — covering everything from GFRC Cladding to Aluminium Louvers, Glazing Systems to ACP Canopies — deserved national-level visibility.
In March 2025, KVN Promos proposed and executed a full digital transformation — complete website revamp with server optimisation, SEO, AEO, GEO, SMO, CRO and GMB strategy targeting 163+ locations across Tamil Nadu with 71+ products individually optimised.
The result: AYSH Group now appears in virtually every search query for their products across every major city and town in Tamil Nadu — on Google, and on every major AI platform.
Phase 2 Services Delivered
About AYSH Group
Before vs After — The Numbers Tell the Story
What Full Digital Marketing Does vs Basic SEO Alone
| Metric | Phase 1 Basic SEO — 2 Years | Phase 2 Full Digital Marketing — 12 Months |
|---|---|---|
| Search Impressions | 33,045 | 644,946 19.5x |
| GSC Clicks | 333 | 5,068 15.2x |
| WhatsApp Leads | 59 | 705 12x |
| Phone Call Clicks | 0 | 264 + 221 New Channel |
| Active Users (GA4) | 5,046 (2 years) | 9,532 (12 months) |
| Product Snippets | None | 193,789 impressions |
| Cities Targeted | 2 (Trichy + Coimbatore) | 163+ across Tamil Nadu |
| AI Platform Visibility | None | ChatGPT · Gemini · Copilot · Grok · Perplexity |
Phase 2: 9,532 Users in 12 Months
vs 5,046 users in 2 years of Phase 1. Nearly double in half the time. 63,272 total events.
9,740 Organic Sessions — 310 Key Conversions
Organic search dominates at 78.8% of all sessions. 310 key events tracked — real business enquiries.
705 WhatsApp + 264 Phone Clicks
Phase 1 had 59 WhatsApp clicks in 2 years. Phase 2 delivered 705 in 12 months — a 12x increase.
644,946 Impressions — 19.5x Growth
5,068 clicks in Phase 2 vs 333 in Phase 1. GSC cap of 1,000 queries hit — 85,000+ keywords actually ranking.
Traffic Beyond Tamil Nadu
Chennai 1,439 · Bengaluru 548 · Coimbatore 504 · Mumbai 428 · Hyderabad 208 · Dubai 172.
Top Products by GSC Impressions
GFRC Cladding 57,965 · ACP Cladding 31,402 · Aluminium Louver 29,670 · Vertical Louver 26,340.
Live Proof — Google & AI Rankings (Sample Results)
Appearing on Every Search. Recommended by 5 AI Platforms.
The screenshots below are a sample of AYSH Group’s visibility across Tamil Nadu. For virtually any facade product searched in any Tamil Nadu city or town, AYSH Group appears — on Google, ChatGPT, Gemini, Copilot, Grok and Perplexity.
🤖 ChatGPT — Facade Contractors in Trichy (Sample)
AYSH Group recommended by ChatGPT for facade contractors in Trichy. Appearing across hundreds of similar location + product queries.
🤖 ChatGPT — Metal Facade Works in Pondicherry (Sample)
AYSH Group appearing in ChatGPT results for Metal Facade Works across Tamil Nadu locations including Pondicherry.
💎 Gemini — Glazing Contractors in Trichy (Sample)
Google Gemini recommends AYSH Group for glazing contractor searches in Trichy and across Tamil Nadu.
🔷 Copilot — Metal Facade Works in Coimbatore (Sample)
Microsoft Copilot recommends AYSH Group for metal facade works in Coimbatore — one of their core target cities.
⚡ Grok — Facade Contractors in Trichy (Sample)
Grok AI recommends AYSH Group for facade contractor searches across Trichy and Tamil Nadu.
🟣 Perplexity — Canopy Works in Trichy (Sample)
Perplexity AI recommends AYSH Group for canopy works in Trichy — covering their glass, ACP and metal canopy range.
🔍 Google — Glazing Contractor in Trichy (Sample)
AYSH Group ranking on Google for glazing contractor searches in Trichy — one of hundreds of location + product combinations.
🔍 Google — Metal Facade Works in Chennai (Sample)
AYSH Group ranking prominently on Google Chennai for Metal Facade Works — the largest market in Tamil Nadu.
🔍 Google — Cladding Contractors in Pondicherry (Sample)
AYSH Group appearing for cladding contractor searches in Pondicherry — one of 163+ targeted Tamil Nadu locations.
🔍 Google — Cladding Contractors in Tirunelveli (Sample)
AYSH Group ranking in Tirunelveli for cladding contractor searches — Tamil Nadu’s southern market captured.
🔍 Google — Cladding Works in Vellore (Sample)
AYSH Group ranking in Vellore for Cladding Works searches — Tamil Nadu’s western market captured.
🔍 Google — Metal Facade Works in Chennai (Sample)
AYSH Group ranking in Chennai for Metal Facade Works searches — Tamil Nadu’s northern market captured.
Client Testimonial
We started our digital journey with KVN Promos with a simple, limited brief — rank for a handful of keywords in two cities. They delivered exactly that. But when we sat down and looked at the bigger picture together, KVN Promos showed us how much of Tamil Nadu we were leaving on the table. They proposed a complete rethink — new website, new strategy, total market coverage. What followed changed our business entirely. Today, AYSH Group appears in virtually every search for facade works, cladding, glazing, canopy and partition works across Tamil Nadu — in every major city and town. And it’s not just Google. We show up on ChatGPT, Gemini, Copilot, Grok and Perplexity too. KVN Promos didn’t just do our digital marketing — they showed us what was possible.
Want to Dominate Your Market Across Tamil Nadu?
AYSH Group went from 10 keywords in 2 cities to 85,000+ keywords across Tamil Nadu — with 19.5x more impressions and 12x more leads in 12 months. We can build the same total digital dominance for your business.